About Gencity Inc
We are connectors. Communicators. Problem-solvers.
Gencity Inc. is a 100% Indigenous-owned, award-winning marketing, communications, and business consulting firm. We help organizations connect with their audiences, build trust, and create lasting impact. Our team brings decades of combined experience in marketing, Indigenous relations, strategic communications, and consulting—built on a foundation of respect, authenticity, and results.
Whether you're a local business, government agency, corporate entity, or community organization, we help you tell your story the right way, to the right people, at the right time.
The name "Gencity" is a blend of the words [gen]ius and lu[cidity]—reflecting clear, smart thinking. It symbolizes Steven’s vision: a consulting company rooted in clarity, creativity, and meaningful impact.
100% Indigenous Owned
.png)
Our Mission
To deliver thoughtful, culturally informed, and impactful communication and business strategies that uplift communities and amplify voices.
Our Vision
To be a trusted partner in helping organizations grow, connect, and lead with purpose—through communication that builds bridges and services that drive change.
Proud moments
Gencity Inc. was born from Steven’s entrepreneurial journey, which began in 2012 under his own name. As his clientele expanded, he rebranded in 2018 to attract larger organizations, including Indigenous communities and national enterprises.
Today, Gencity Inc. is known for delivering results-driven communications, trusted advisory services, and culturally aware strategies that build bridges and strengthen brands.
2012
Steven McCoy started business consulting under his own name
April 2018
Rebranded to Gencity Consulting
June 2021
Gencity Inc. (formerly Gencity Consulting) was recognized as the "Indigenous Business of the Year" by the Sault Ste. Marie Chamber of Commerce at their annual Chamber Awards event.
June 2022
Incorporated to Gencity Inc.
September 2023
Featured article in Indigenous - SME: Narrative Shift: IndigenBiz Fueling Indigenous Business Prowess
February 2025
Featured article in Indigenous - SME: Empowering a Legacy: Steven McCoy on Indigenous Business and Entrepreneurship
.png)
Meet the Founder:
Steven McCoy
Steven McCoy is an Ojibwe from Ketegaunseebee (Garden River First Nation), a member of the Bear Clan and was given the name Mishkwanakwet (Red Cloud) from the Traditional Medicine Man, Harlan Downwind. Steven McCoy is the CEO and founder of Gencity Inc. which evolved from his own part-time consulting business he started under his own name in 2012.
Steven has over 12 years’ experience working with various First Nation entities and clients such as politicians, communities, non-profits, entrepreneurs, business owners, associations and corporations. He also has over nine years’ experience working in the marketing and communications industry, specifically with First Nation organizations, including Algoma University, the Ontario First Nations Economic Developers Association (OFNEDA), Aboriginal Protective Housing Association (APHA) and Ontario Aboriginal Housing Services (OAHS). As a consultant, Steven has worked with or is currently working with major clients such as the Robinson Huron Treaty Litigation Fund, Chiefs of Ontario, Sault College of Applied Arts & Technology, Z'Gamok Construction, Pic Mobert First Nation, Batchewana First Nation, and Ontario First Nations Economic Developers Association, to name a few.
Mr. McCoy completed a bachelor’s degree with honours in Business Administration with a specialization in Marketing at Algoma University. Steven also graduated with a Diploma from Sault College in Hospitality and Tourism Management. He also accomplished additional training in the finance sector having successfully completed the Canadian Securities Course along with other designations required to become a financial advisor.
Mr. McCoy is passionate about giving back to his community and is a motivational speaker to help inspire others by sharing his own story of overcoming adversities in life. In addition, Steven is passionate about supporting and promoting Indigenous people in business and actively encourages them through a trademarked platform he founded, entitled IndigenBiz, where he writes journalistic pieces about the industry. His efforts were showcased twice in SME Business, a popular national publication and twice nominated for "Indigenous Business of the Year" with the Sault Ste. Marie Chamber of Commerce.
“Gencity has grown into its own unique brand representing quality results, professional service and consistent satisfaction. My business has grown through referrals and recommendations from current and previous clients, which speaks volumes to the quality and reliability of the results delivered. Contact us today to find out how we can help you with solutions to your problems..”
Baamaapii,
Steven McCoy
Steven is actively involved in several community and professional organizations, including:
Current Roles:
-
Board of Directors, Sault Ste. Marie Chamber of Commerce
-
Board of Directors, NORDIK Institute (Algoma University)
-
Board Member, Anishnawbe Business Professional Association
-
Mentor, Indspire: Rivers to Success Indigenous Student Mentorship
Previous Leadership:
-
Board Member, Sault Ste. Marie Economic Development Corporation
-
Member, SSM Historical Sites Committee
-
Director, Strive Young Professionals Group
-
Director, Big Brothers Big Sisters SSM
-
Vice-Chair, Garden River Community Trust Fund
-
VP of Marketing, Sault/Algoma Toastmasters Club
Karen Bird,
Associate Branch Director, RBC Dominion Securities
"Steven is a quiet yet curious person when engaged in conversation, can challenge your way of thinking when speaking to his area of expertise or make it an opportunity to learn from yours. Steven works diligently to present himself in a professional manner, who clearly takes pride in his work and strives to position himself as a leader in his field of consulting."
Peter Recollect,
Vice Chair, Robinson Huron Treaty Litigation Fund
"Steven has demonstrated he has the education, skills and experience to contribute to the economic health and well-being in the Indigenous and surrounding Sault Ste. Marie communities. Steven has given much back to the communities and volunteers on various governance boards which demonstrates his commitment and willingness to take on any challenge. He is reliable, punctual and a great communicator."
Maggie Gasparetto,
Club President, Algoma Toastmasters Club
"Steven has utilized his extensive marketing experience to promote our club. His expertise has been invaluable to our growth as a club during this pandemic. While many chapters of Toastmasters have suffered losses during this tumultuous time, ours has remained strong largely in part due to Steven’s hard work and leadership. "